Privacy Policy

Information We Collect

We collect and process various categories of personal and clinical data when you interact with our website or book our clinic services:

• Identity & Contact Data: Full name, date of birth, home address, email address, and phone number.
• Special Category (Health) Data: Clinical history, pregnancy gestational age, symptoms, scan images, pathology and blood test results, and medical notes necessary for diagnostic care.
• Financial Data: Payment information processed securely via encrypted third-party payment gateways (we do not store full payment card details).
• Technical Data: IP address, browser type, device information, and website usage data collected through cookies.

How We Use Your Information

We process your personal and health data for the following lawful healthcare and business purposes:

• Providing Healthcare Services: To schedule, manage, and perform ultrasound scans, blood tests, and NIPT screenings, and to generate medical reports.
• Patient Communication: To send appointment confirmations, reminder notifications, test results, and follow-up care guidance.
• Legal & Regulatory Compliance: To maintain clinical records as mandated by regulatory bodies (such as the CQC) and GMC guidelines.
• Website Improvement: To analyze website traffic, enhance user experience, and ensure digital security.

Sharing Your Data

We treat your health and personal information with strict confidentiality and never sell or rent your data. However, we may share your information with trusted entities when necessary:

• Medical Practitioners & Laboratories: GMC-registered doctors, consulting expert doctors, and certified partner pathology laboratories involved in analyzing your test samples.
• Regulatory & Legal Authorities: Where required by law, court order, or formal regulatory obligation.
• Service Providers: IT, hosting, and booking platform providers (such as Pabau) who assist in running our clinic under strict data processing agreements.

Data Security & Retention

We implement robust technical and organizational security measures—including data encryption and secure server infrastructure—to safeguard your personal and clinical information against unauthorized access, loss, or alteration.

Clinical records and patient files are securely retained for the minimum retention periods required by UK healthcare legislation and medical malpractice insurance regulations.

Your Data Protection Rights

Under UK data protection laws, you possess the following rights regarding your personal information:

• The right to access: Request copies of your personal and clinical data held by us.
• The right to rectification: Request the correction of inaccurate or incomplete records.
• The right to erasure: Request the deletion of your data, subject to legal and clinical retention obligations.
• The right to restrict or object: Object to specific forms of data processing.